There are really only to major categories of business lists: internal or house lists and secondly, there are external or rented lists.

House Lists Vs. Rented Lists

Internal lists come from your own company files from your customers, or former customers, from your subscribers, and your former subscribers, from inquiries, leads, registrations, and signups. External lists can include compiled information from large databases pended with meaningful information or they can be lists similar to your home which you rent on an agreement basis from other companies like your own.

The best lists are the lists that you own internally. These internal lists — more commonly known as house files — should be considered your most important asset and looked upon as an information database.

Building a customer file or purchasing a customer file can be a costly adventure. Many excellent resources available online contain resources that allow you to gather free information and create your own customer database or append new information to your existing files.

The Essential Information For A Useful Mailing List

The essential information needed to build a meaningful customer database includes business name, mailing address, physical address, contact telephone information, facts contact information the mail address and contact name. Additionally, most good databases include some indication of the type of business and the size of business.

Gathering and creating a custom database from online resources is a great way to contact business professionals for a significantly lower cost. To make this technique work you will need some skill with Microsoft Excel for some other form of a spreadsheet to filter source and analyze the data before you begin creating mailing campaigns or telephone campaigns.